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Win Nature Brand Managment: DrinkaZine

DrinkaZine - The first readable beverage

Traditional beverages are wrapped up by pictures. A new drink called DrinkaZine has been wrapped in a style of magazine which inserts the elements of articles, games, comics and jokes, so that the consumers can quench thirst as well as obtaining updated and useful information. DrinkaZine is an invented word of which Zine means Magazine and DrinkaZine means a Drinkable Magazine. Its name represents exactly the implicit and creative concept of the product.

idea

Bring creative media platform

The beverage market in Hong Kong has been developed rapidly. In order to maintain a creative image and give consumers new excitement, packagings of products by different brands have been changed regularly. DrinkaZine has already developed several packages once being introduced to the public. The contents on the packaging are updated regularly and designed to suit different festivals and different seasons. DrinkaZine would like to bring their new creative concept not only to Hong Kong and to the world.

DrinkaZine brings about creative, new flavor and unique concept. The trend of health conscious has been growing. DrinkaZine brings their first product Barley tea to the public and it is the first Barley tea in Hong Kong. It will eventually bring more new flavors to the public, such as those four new numbers in the new Chinese tea series.

The innovator, Win Nature, of DrinkaZine hopes to bring some new excitement for the consumers through this creative drinkable magazine. We also hopes to boost the creative culture among Corporate in Hong Kong and all over the world.

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